Coming Soon

Stop churn before it starts.

Nudge users back to new habits right when they're about to abandon them.

The Problem

SaaS founders are losing 70–90% of signups by day 7, not because the product is broken, but because users revert to old habits under cognitive load. Traditional onboarding tools optimize for feature discovery, not for the moment when a user is tempted to abandon the new workflow entirely. No tool exists that systematically reduces friction at the exact point of habit abandonment.

The Solution

HabitLock monitors user engagement patterns and triggers context-aware, problem-focused nudges on days 3–5 (the critical abandonment window). Instead of pushing features, we ask micro-commitment questions that reference the original pain point and unblock specific friction. A dashboard shows day-3, day-7, and day-30 retention cohorts by trigger type, so you can see what actually works.

✓ Automatic detection of day-3 to day-5 abandonment risk based on engagement patterns

✓ Context-aware nudges via Slack, email, or in-app that reference the original problem, not features

✓ Micro-commitment question framework to unblock specific friction points

✓ Cohort-level retention dashboard (day-3, day-7, day-30) to measure which triggers work

Built For

Founders and retention ops leaders at early-stage B2B SaaS companies (YC-backed, pre-seed to Series A, $10k–$500k ARR) building niche, behavior-change products. Secondary: product teams at Series B+ SaaS companies (Notion, Slack, Zapier) looking for white-label habit-anchoring modules.

Interested?

Drop your email and we'll let you know when it's ready.

$299–799/month per product based on MAU, tiered by cohort size. White-label integration partnerships at $1.2k–3k/month.